Product Literature


Fedrigoni are an Italian manufacturer who distribute to over 60 countries. To increase their UK market share we collected over 200 of their luxury papers to create a premium product selector that would appeal to customers. Our strategy was to develop the ‘Paper Specification Guide’, a four-part swatch set, packaged and brought to life with a dynamic and colourful visual theme. It offered an accessible and information-led overview of their products, while the outer theme was transformed through an online animation sequence to announce availability.

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