Promotional Campaign

Fedrigoni

Telling lies was our unusual strategy to promote a popular range of white paper for Italian manufacturer, Fedrigoni. For this UK promotion we created a book of white lies – the ones most often used to help navigate interactions between colleagues, suppliers and clients, to harmlessly stretch the truth or ease a tricky situation. These little distortions created a backdrop for a typographic campaign which also included invitations, a launch event and promotional poster series.