Brand Rethink

Icon Magazine

Protecting the beauty of nature was the central principle behind our ‘rethink’ of The Countryside Code for leading design, architecture and culture magazine, Icon. The challenge was not only in reviving a set of advisory rules dating back to the 1930s but putting them back in the hearts and minds of the public. The task saw us devise a fresh and multi-faceted contemporary brand, encouraging pride, enjoyment, awareness, responsibility and love for the natural environment.