Identity Rebrand


We have worked with Progress for over a decade. To support promotion of their services to a wider consumer base our brand strategy was to create a new identity and positioning for the business as ‘Packaging Partners’ – reinforcing their market value as collaborative production specialists. A key aspect of the identity is the ‘progressive arrow’, a visual device used to express and articulate the ongoing partnership stories behind their work. In support, we created an integrated social media and email marketing campaign and developed a new website to showcase their capabilities across key lifestyle and luxury sectors.