Empowering people with creative packaging
Progress are specialist packaging manufacturers to some of the world’s leading luxury, retail and lifestyle brands.
We were commissioned to create a campaign to help engage their employees and promote their skills to clients in a more unique an memorable way. Our solution was to develop this collection of personalised ‘business card’ boxes – taking a creative packaging design approach to align with their clients. Using the boxes as a focus, we then developed a social media marketing campaign to showcase the packaging and profile the skills of each employee.
CLIENT:
Progress Packaging
SCOPE:
- Packaging design
- Social media marketing
- Promotional campaign
- Art direction
Social media marketing campaign:
The accompanying social media campaign utilised art directed portraits of their team members, allowing each to express their own personality and individuality in the way they presented their own collection of boxes.
Creative packaging design:
The carton boxes were engineered to store flat and be easy to assemble using tuck-end flaps. Designed to be personalised with the details of each member of staff, each were printed and foil blocked onto a range of different luxury materials to demonstrate visual and touch tactility in alignment with the organisations creative approach to packaging production.
