Discovering new forms
Over the past 15 years our brand partnership with Team has been instrumental in building their reputation as a leading UK print specialist.
Our strategy for this key marketing tool expanded upon their previous publication ‘The Process of Printing’ – a book that inspired the design industry to be more creative with print production. Alongside inks, foiling techniques and varnishes reproduced in different combinations of hexagonal forms, ‘Process is Form’ further develops the dialogue of the strategy by including an essay specially commissioned for the book by leading design writer and editor of Grafik magazine, Caroline Roberts.
CLIENT:
Team
SCOPE:
- Book design
- Marketing literature
Designers seem to have an uncanny ability to spot an interesting or unusual print technique at a hundred yards. They always zoom in on the foil-blocked, laser-cut, triple-hit fluoro piece.
Caroline Roberts, Grafik.