Progress specialise in packaging manufacture for some of the world’s leading luxury, retail and lifestyle brands.

Following assessment of their own packaging, we were commissioned to design a new sustainable range and create a campaign to promote to customers, the importance of taking a more mindful approach.

Our strategy involved creating a multi-directional arrow pattern (using the symbol in the Progress identity) and wrapping this around each format. For the digital campaign we created a series of images showing each format placed within nature – accompanied by playful typographic messages, reinforcing the reduced environmental impact of the packaging.